UCLA U

Client: UCLA Health

Agency: Hylink

Year: 2019

For more than 30 years, UCLA Health has been named one of the hospitals providing the highest quality care on the national honor roll. Being the top provider of premium healthcare services in California, UCLA Health is also looking to increase its brand awareness to an affluent international audience who is most likely to seek treatment overseas.

To reach an audience of high net worth individuals in the China and Middle East regions, we positioned UCLA Health in the luxury print publication Robb Report, featuring a big UCLA “U” depicting an array of specialties, with both Arabic and Mandarin versions of the tagline: “Every moment well spent, is a legacy well built.”

To further increase brand exposures, we also ran a series of digital screen ads in both Los Angeles and Shanghai. I turned the print ad into animation that was displayed in shopping malls, stadiums, 5 star hotels, and VIP airport lounges to target elite audience.